Marketing Executive (Maternity Cover, 9+ months)

Contract: Full-time

Location: Hybrid / Farlows, London

Reporting to: Group Head of Marketing

We’re looking for a talented, ambitious marketing all-rounder to join our fantastic team working on both the Farlows & Sportfish brands as maternity cover. The role will be 5 days per week (mix of office and remote / home working to be agreed), starting early May 2026 for at least 9 months.

You’ll need to have experience across a variety of disciplines (especially social media management, email and content marketing) as well as strong strategic skills, copy writing ability and an understanding of the wider marketing mix. A knowledge of fly fishing is essential, and experience in retail and a passion the outdoors is an advantage.

Who We Are
The Farlows Group Ltd is a UK business which owns and operates the Farlows and Sportfish brands. Founded in 1840, Farlows is one of the most respected names in the game fishing and shooting worlds, with a focus on providing unrivalled quality of products, peerless advice, and excellent customer service. It’s a British brand that’s had innovation at its core for over 185 years and is proud to have a Royal Warrant from HRH King Charles III. In addition to being a retailer of top brands, it also produces its own highly successful Farlows range of British made products. The Farlows flagship Pall Mall London store is a Mecca for fly fishing and country sports enthusiasts, with over 6,500 square feet of retail space set over 3 floors of a majestic, listed building.

Sportfish has been one of the UK’s leading suppliers of game fishing tackle for over 40 years. The Sportfish team constantly scours the world to provide the ultimate range of game fishing kit to suit every budget, and share the same focus on quality, knowledge and customer service as Farlows. They have two retail stores, one in Winforton (Herefordshire) and the second at the Sportfish Game Fishing Centre near Reading (Berkshire), which also has two trout fishing lakes and a beginners pond, plus a team of experts offering casting tuition for every level (they taught Ewan McGregor to cast for his role in the film “Salmon Fishing in the Yemen”).

Both brands operate industry leading e-commerce websites (www.farlows.co.uk / www.sportfish.co.uk), have outstanding Feefo customer reviews (Farlows = 4.9/5* & Sportfish = 4.9/5*) and also benefit from exceptionally strong customer brand advocacy (as measured annually via Net Promoter Scores).

The Farlows Group Ltd has been a Planet Mark Certified Business since 2022, committed to reducing its carbon footprint by at least 5% every year. For many years it has also actively supported a number of relevant conservation charities including the Angling Trust, Wild Trout Trust, Atlantic Salmon Trust, and Game & Wildlife Conservation Trust.

The Role
Social media management (40%): creating, managing and executing busy organic social schedules primarily across Instagram & Facebook, plus also YouTube, with a growing presence on TikTok.
Email marketing (30%): joint responsibility for managing the manual email campaign schedules (Farlows 2025 = 145 x campaigns / Sportfish = 137), writing copy and providing imagery, plus final email creative approval.
Content strategy & production (20%): managing video content planning & production, blogs, photo & video competitions, asset library, brand ambassadors, key events (such as the Sportfish Spring Spectacular, Sportfish Rivers Month, open days with key top brands).
Other marketing support (10%): wider brand and marketing strategy, affiliates, customer reviews, customer rewards programme.
WHAT YOU’LL NEED TO SUCCEED
A strategic and results driven mindset, commercial understanding, creative flair, copywriting ability, plus excellent organisational and communication skills. You’ll need previous marketing experience, familiarity with META Business Manager, a positive can-do attitude and a drive to make things happen. Knowledge of fly fishing is essential and a love of the countryside would be welcome.

WHAT YOU’LL GET IN RETURN
We offer a flexible hybrid working environment (with central London office), 25 days holiday (plus public holidays), statutory pension scheme and a healthy staff discount. You’ll get to join an ambitious, successful team that absolutely loves what it does.

What You Need To Do Next
If you’re interested in this role, please send a copy of your CV and a covering letter outlining why you should be the successful candidate to simon.tilbury@farlows.co.uk

Closing date for applications: 31st March 2026